London SaaS Sales Development Solutions

Struggling to Scale Your SaaS Company’s Outbound Sales in London?

London SaaS teams face unique challenges when building outbound sales: high recruitment costs, rapid SDR turnover, and inconsistent meeting quality. CAPR’s London-focused sales development solutions deliver predictable results without the traditional risk, overheads, or long hiring cycles.

Fix Your Sales Problems Today

500+ Discovery Calls Booked
Meetings within our clients' ideal customer profiles
5M+ Pipeline Generated
Consistent pipeline growth for our clients
200+ Sales Qualified Leads
Engaging UK prospects at the right time in their buying cycle

Trusted By Leading SaaS Companies in London:

Solving London’s SaaS Sales Development Challenges

London SaaS companies often face the same cycle: invest heavily in recruitment, spend months training new SDRs, then lose them within 6 months. That churn drains budget, stalls pipeline, and creates inconsistency right when growth targets demand predictability.

Building an in-house SDR function in London can be expensive and slow. Beyond recruitment fees and competitive salaries, there’s the hidden cost of sales leadership time spent on onboarding, coaching, and day-to-day management. Many London SaaS teams get stuck in a loop of hiring, training, and replacing SDRs—without achieving reliable pipeline generation.

CAPR offers two proven solutions for London-based SaaS companies. Our pay-for-performance model eliminates financial risk—you only pay for successfully booked meetings. Or, our fully managed outsourced solution gives you an SDR team without the operational burden of recruitment, training, and retention. Both approaches deliver what matters most: a predictable pipeline of qualified opportunities.

Common Problems
- 50% of SDRs quit or are let go within 6 months
- High recruitment costs with no guaranteed results
- Wasted resources on onboarding, training, and management
- Inconsistent performance and missed revenue opportunities
Benefits Of Our Solution
- Pay-for-success model enables clearer forecasting
- Cost-effective with 5:1 ROI within 12 months
- Comprehensive coaching and management included
- SDRs live on the phones within 3 days and booking meetings in the first month

Fixated on Results
Generating only high quality meetings
Diligent Prospectors
Finding your perfect prospective customers
Crafty Messengers
Telling your story in a way which resonates
Cold Calling Professionals
Attaining results whilst protecting brand image
Data Driven
Providing insights and market feedback
Methodical
Ensuring smooth handover of sales opportunities to your team

How We Work

Our streamlined process gets high-performing SDRs live quickly, with ongoing support and a payment model aligned with your outcomes. Here’s how we build predictable outbound pipeline:

Specialist Recruitment
We source and vet SDR talent aligned to your SaaS ICP and sales motion.
Rapid Onboarding
SDRs learn your product and messaging, then start booking meetings within 3 days.
Ongoing Management
We handle coaching, performance tracking, and continuous optimisation.
Pay for Results
With our Pay-for-Performance package, you only pay for outcomes—keeping incentives aligned.

Get SDRs on the phone within 3 days.

Why Choose CAPR for Your SaaS Outbound Sales

At CAPR, we understand the challenges SaaS companies face when scaling outbound sales. Our approach combines proven sales development execution, SaaS-specific messaging, and a commitment to measurable outcomes—so your team can focus on closing.

Proven Expertise
With a track record of generating over £10 million in pipeline, we bring deep expertise in SaaS outbound sales strategy and execution.
Results-Driven Approach
Our pay-for-performance model keeps us aligned with your outcomes. You only pay for real results—minimising risk and maximising ROI.