Building Predictable Outbound Sales for SaaS Companies

At CAPR, we help SaaS companies build reliable, scalable outbound sales engines. Our approach blends human-led sales development with data-driven strategy—giving UK SaaS teams a risk-free way to generate qualified pipeline, accelerate growth, and achieve measurable ROI.

Our Story

CAPR was founded on a simple but persistent problem: traditional outbound sales models were failing SaaS companies. Short-term SDR hires, high fixed costs, and inconsistent performance made outbound unpredictable and expensive.

Founded in 2023 by Aaron Clayton, CAPR set out to challenge that model. What began as a small specialist team has grown into a trusted outbound sales partner for SaaS companies operating across the UK and internationally.

Our focus has always remained the same—delivering predictable results without unnecessary risk.

Our Approach

We’ve developed a proven four-pillar approach to SaaS outbound sales:

Specialist SDR Recruitment: We source and train SDR talent specifically for SaaS sales environments.
Rapid Deployment: SDRs are live on the phones within 3 days, fully briefed on your product and ICP.
Continuous Optimisation: Messaging and targeting are refined using real-time performance data.
Pay-for-Performance: You only pay for qualified outcomes—aligning our success directly with yours.

This structure allows UK SaaS companies to scale outbound sales without long-term contracts, internal overheads, or recruitment risk.

Why Outbound Still Matters for SaaS

In competitive UK and European SaaS markets, inbound alone is rarely enough. Outbound sales enables you to:

Engage ideal customers before competitors do
Reach senior decision-makers directly
Shorten sales cycles with proactive conversations
Generate reliable pipeline independent of inbound demand

Our SaaS-first focus ensures outbound activity is relevant, compliant, and aligned with modern buying behaviour.

Our Commitment

At CAPR, we operate as an extension of your revenue team—not a detached service provider. We commit to:

Clear, transparent reporting on all activity and outcomes
Continuous improvement through testing and optimisation
Alignment with your commercial objectives
A genuinely risk-free approach to scaling outbound sales

Aaron Clayton – Founder of CAPR Services

Aaron Clayton is a specialist in SaaS and B2B sales development, with experience spanning technology, services, and high-growth environments. His approach combines commercial strategy with a strong focus on sustainable SDR performance.