About CAPR
CAPR emerged from the belief that a more symbiotic relationship could be established between sales professionals and SaaS companies. In just five minutes on LinkedIn, you'll find individuals airing grievances about employers over-hiring, and employers attributing blame to employees.
Why not create a model aligning the interests of both parties, allowing companies to achieve growth and salespeople to earn their coveted commission cheques?
Igniting The Australian Tech Scene
Community of Elite Performers
We strive to mold the next generation of exceptional salespeople. Our goal is their success not just professionally, but across all facets of their life.
Reducing Global Dependence
At CAPR, our mission is to empower local Australian tech companies. We aim to diminish reliance on global tech giants, fostering autonomy and leadership within the Australian tech landscape.
Championing Australian Tech
Already partnering with top companies, we are committed to showcasing the prowess of local SaaS companies and elevating their prominence across the market.
Our Values
Radical Transparency
We believe in radical transparency in our business relationships. That means we keep things open, honest, and real.
Customer Experience
Our utmost priority is customer satisfaction, fostering a partnership rooted in trust and seamless communication.
Extreme Ownership
If expectation aren't met, we take complete accountability. Simple as that.
Exclusivity
By teaming up with us, you secure exclusivity. We're committed to working with only one SaaS company per niche.
Personal Excellence
We believe how you do anything, is how you do everything. We pride ourselves in striving for excellence in everything we do.
About Our Founder
In the realm of SaaS Sales, Aaron's journey began in 2021, laying the foundation for what would eventually evolve into CAPR in 2024. Observing a persistent misalignment within sales functions, where SDRs, AEs, and management often operated in silos, Aaron recognized the need for a transformative approach.
CAPR was conceived as a response to the inherent inefficiencies stemming from this misalignment. The culture of 'winging it' and 'banging out the phones' with the lack of strategic communication prompted the creation of a solution that seeks to redefine the dynamics of sales engagement. By introducing radical transparency and aligning incentives with revenue, CAPR aims to empower individual sellers with control over their income and flexibility.
This paradigm shift not only benefits the sellers themselves but also provides a comprehensive solution for companies striving for alignment and transparency in their sales processes. In essence, CAPR is not just a service but a catalyst for a more coherent and mutually beneficial relationship between companies and sales professionals.
Work With Aaron
Book Your FREE Consultation
If you've been contemplating strategies to boost your SaaS business's pipeline but are unsure if this is the right fit, let's schedule a conversation to explore the possibilities.
Are you based in Melbourne? Let's meet over coffee and discuss your goals in person!